spo0ky / Rattex Collaborate for NIKE IAM1 Campaign
Anne-Sophie Leens aka spo0ky created a set of images to illustrate the concept of a track Rattex made for the Nike IAM1 campaign called, AirMaxin’. The track is about Rattex’s desire to succeed, despite the limiting expectations some township people try to force upon him.
Rattex uses his new Nikes as a metaphor for ‘making it’ – they are a symbol of success, but they also represent the daily hustle to survive and escape the forces that are trying to hold him back.
‘Movement’ is an essential part of any journey. spo0ky’s images show Rattex in series of dynamic situations which are distilled metaphors for overcoming the negative aspects of his environment that are trying to hold him back – there are always obstacles in his path, but by making the right choices with constant purpose, he stay on the right path.
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spo0ky for NIKE IAM1 on Nikesportswear.com
Rattex for NIKE IAM1 on Nikesportswear.com
spo0ky IAM1 interview on Mahala.co.za
Download Airmaxin’ by Rattex – MP3 – 8.69 MB
That’s how we rrrrrrrrroll!!
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