Pioneer Unit

The website of Cape Town based independent Hip Hop record label Pioneer Unit.

Entries from October 2008

Pioneer Unit on Twitter

31.10 by Damian Stephens · 0 Comments

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We’ve just created a Pioneer Unit feed on Twitter so you can keep up to date on everything we’re doing, as we’re doing it.

Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?

With Twitter, you can stay hyper–connected to your friends and always know what they’re doing. Or, you can stop following them any time.”

To follow Pioneer Unit on Twitter, click here and follow the on-screen instructions.

Comment on this story Categories: Behind the scenes Site News

Ben Sharpa / Rattex Joint Album Launch - It's Going Down This Week!

27.10 by Damian Stephens · 1 Comment

Ben Sharpa / Rattex J-Sect Launch Flyer

What’s up people!

Just a reminder that the Ben Sharpa / Rattex Joint Launch Party is going down on Wednesday this week.

We’re geared up and ready to bring you the illest show J-Section has ever seen.

Thunder storms are predicted for Wednesday but a little lightning never hurt anyone so don’t be that person crying cause you missed out!

Tune in to The Bridge with Lee Kasumba on Yfm (99.2 FM) this Tuesday at 10pm - Pioneer Unit will be giving everyone a taste of what to expect at the party. Don’t be shy - call in (011 880 7070) and say ‘what’s up’.

FOR SALE ON THE NIGHT:
B. Sharpa CD: R80
Bread and Butter CD: R80
B. Sharpa t-shirts: R180
Pioneer Unit ‘Shield’ t-shirts: R150

CD SPECIALS AT THE DOOR:
Entry: R60
Entry + 1 CD: R120 - SAVE R20!
Entry + 2 CDs: R160 - SAVE R60!

SPECIAL PROMO:
Every 20th person through the door gets a FREE copy of the Planetary Assault compilation that features Ben Sharpa, Rattex, KONFAB, Driemanskap and many more.

RED CARPET:
We’ll be taking photos of every guest on the ‘red carpet’. Give us your email address on the night and we’ll send them to you after the event (and put them on our websites).

There’s gonna be a lot of press and TV media in the house so whether you wanna come fresh to death or keep it gully, make sure you represent!

See you on Wednesday!

Comment on this story (1 comment so far) Categories: Live Music

Rattex at the Khayelitsha Festival (Photos)

26.10 by Damian Stephens · 1 Comment

Rattex did what he does best and rocked the packed crowd at the Khayelitsha Festival yesterday. With the help of Kritsi, Rah performed tracks from his debut solo album, Bread and Butter.

The festival was amazing - everything from parking, to security, to the stage and sound system was international quality. If the organisers make this an annual event, it could really turn into something special.

Check out some photos…

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Rah chillin’ before his performance (click for larger image).

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The crowd goes wild (click for larger image).

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Hamba nam! (click for larger image).

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Doing it big (click for larger image).

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The crowd shows love (click for larger image).

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After the show (click for larger image).

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Post-show interview (click for larger image).

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Another interview (click for larger image).

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And another interview (click for larger image).

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Khaltsha Massive! (click for larger image).

Check out the full set of photos on Flickr

That’s how we rrrrrrrrrrrroll!!

Comment on this story (1 comment so far) Categories: Live

New B. Sharpa T-Shirts in Stock!!

24.10 by Damian Stephens · 0 Comments

We just got the new B. Sharpa t-shirts back from the printer and they’re looking fresh!

The design is based on the 12” label on the B. Sharpa vinyl (we even included the copyright text for added authenticity!). The t-shirts are white with black and metallic silver print. There’s a black PU shield on the sleeve too.

We’ve also got new stock of the classic PU Shield Logo t-shirts. We’ve changed the design slightly to include a metallic silver star on each sleeve instead of the logo. The last batch sold out very quickly so order today!

Contact us to get yours.

New B. Sharpa T-Shirts!!
(click for larger image).

New B. Sharpa T-Shirts!!
(click for larger image).

New B. Sharpa T-Shirts!!
(click for larger image).

That’s how we rrrrrrrroll!!

Comment on this story Categories: Merchandise

Rattex at the Khayelitsha Festival

23.10 by Damian Stephens · 2 Comments

Your boy Rattex will be performing at the Khayelitsha Festival this coming Saturday, 25th October. There is a full line-up that also includes, Ghetto Muffin, Rudimentals and Ntando. Rattex will be on stage at 5pm so make sure you go and check him out.

2008 heralds the 25th Anniversary of the vast, sprawling community of Khayelitsha on the Cape Flats area of Cape Town. The Khayelitsha Festival, due to be staged from 24th to 26th October, will reflect and crystallize the genesis and development of Khayelitsha over the last 25 years.”

For more information check out the Khayelitsha Festival website.

Comment on this story (2 comments so far) Categories: Live

Ben Sharpa - Afrolution TV Interview

19.10 by Damian Stephens · 0 Comments

Check out this interview Ben Sharpa did with Afrolution TV whilst he was on his recent European tour…

If you want to check out more interviews on Afrolution TV, including Tumi and the Volume, Black Thought, DJ Spooky and Metaphsics, click here.

Comment on this story Categories: Interview

Ben Sharpa in GC Magazine

16.10 by Damian Stephens · 0 Comments

GQ Magazine - Ben Sharpa Feature
The cover of GC, October 2008 (click for larger image).

GQ Magazine - Ben Sharpa Feature
Hip Hop Diaspora, Pg. 26 (click for larger image).

Check out page 26 of this month’s GC Magazine (October 2008). Miles Keylock has written a nice piece called, Hip Hop Diaspora - Hip-Hop’s not dead; it’s just gone global. In it he discusses the idea that hip hop is alive and well, especially if you look beyond the borders of the United States. Your boy Sharpa is used as an example of just how healthy and vibrant the global scene is.

Here in SA, a new generation of conceptual hip-hop heads are charting new rhyme territories. Soweto-born underground hero Ben Sharpa’s debut B. Sharpa manages to violate your brain and set your ass boiling. His raps are a whip of agitprop street academia, internet references, science fiction and pop culture, while production combines everything from Sega sound effects to electro-industrialism - a managerie of gritty cop-show out-takes and synth swoops that will evoke the nightmares of b-boys of old.”

That’s how we rrrrrrrrroll!!

Comment on this story Categories: Press

B. Sharpa / Bread and Butter Drop Today!!

14.10 by Damian Stephens · 0 Comments

Bread and Butter / B. Sharpa Promo Banner

The time has finally come!! B. Sharpa by Ben Sharpa and Bread and Butter by Rattex drop today!

We believe that these are two of the most important albums in South African hip hop history and we’re really excited to finally get them out.
- Read the B. Sharpa press release here
- Read the Bread and Butter press release here

Both albums are should be available in Look & Listen and Musica across South Africa. If you don’t see the albums on the shelf, ask at the counter. If they don’t have them in stock, demand that they order them! Don’t take no for an answer!

Where to Buy:
- Look & Listen (across SA)
- Musica (across SA)
- Ozmic’s Ritual Store, Nr. Carfax, Newtown, Johannesburg
- Mabu Vinyl, Rheede St., Cape Town. (021) 423 7635
- Shelflife, 119 Loop St., Cape Town. (021) 422 3931
- Hi-Five, 34 Kloof St., 5 Mooikloof Centre, Cape Town. (021) 422 5455/6
- African Music Store, 134 Long St., Cape Town. (021) 426 0857

If you want to make real cash selling Pioneer Unit music in your hood, join our street team today! Click here to read more.

If you’re in Joburg on the 29th October, make sure you come through to the joint album launch party. Check out the Facebook event page here.

Check out Ben Sharpa on Myspace

Check out Rattex on Myspace

That’s how we rrrrrrrroll!!

Comment on this story Categories: Marketing Music

New Ben Sharpa T-Shirts!

10.10 by Damian Stephens · 0 Comments

New Ben Sharpa T-Shirt

Brand new t-shirt to celebrate the launch of B. Sharpa by Ben Sharpa.

Silver and black on white / XL and XXXL. Order now!

That’s how we rrrrrrrrroll!!

Comment on this story Categories: Merchandise

The 'Scooter' - New Dance Craze - Rattex and Kritsi

10.10 by Damian Stephens · 0 Comments

Check out the ‘Scooter’ - it’s gonna be the big summer dance across South Africa. Let Rattex and Kritsi show you how it’s done…

That’s how we rrrrrrrrrroll!!

Comment on this story Categories: Behind the scenes Video

'Get Down' Video Shoot

06.10 by Damian Stephens · 2 Comments

This weekend we shot the video for Get Down, the first single from Rattex’s album, Bread and Butter. The track is a club banger so we wanted to have some fun with the video - we got the slick rides, the hot girls, the fresh dances and of course, the high-energy performances.

Get Down features Kritsi Ye’Spaza, who some of you might know from Lungelo’s video Dirty Girl. Kritsi is an amazingly talented and energetic performer who is bursting with kasi swagger - it really was non-stop fun working with him.

Anne-Sophie and Nick chose a clean and graphic look with a simple palette of white, red and black to act as a backdrop for the performances. The video also features a new dance called the ‘Scooter’ (which you can start learning here).

We shot the video at the amazingly equipped Propaganda Studios out near Durbanville. The owner, Brad, even let us use his beautiful 1970 limited edition Camaro Z28 (and his golf cart!) for the shoot.

We’re really excited about this video as the footage is looking amazing. The track is banging too so we’re sure this is going to be a summer smash.

Anyway, watch out for the video for Get Down in the next couple of weeks. In the mean time check out the photos…

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Wardrobe department (click for larger image).

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The speaker shot (click for larger image).

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Rah and Kritsi with the Pi Unit Jeep (click for larger image).

1970 Limited NASCAR Edition Camaro Z28
The 1970 Camaro Z28 (click for larger image).

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The girls get busy (click for larger image).

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Rah and Kritsi doing the ‘Scooter’ (click for larger image).

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It’s not all hard work (click for larger image).

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Nick watches over proceedings (click for larger image).

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On camera (click for larger image).

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One of my favourite shots (click for larger image).

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Anne-Sophie with the boys (click for larger image).

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A job well done (click for larger image).

Check out the full set of photos on Flickr

That’s how we rrrrrrrrrrrroll!!

Comment on this story (2 comments so far) Categories: Behind the scenes Video Shoot