Pioneer Unit

Press release. For immediate release. 18th Sept 2007.

To help engage grass roots support for their first release Planetary Assault and future projects, Pioneer Unit launches a new marketing initiative, the ‘Street Pioneers’ street team.

Street Pioneers is a group of highly motivated individuals who represent the Pioneer Unit brand on the streets. Their job is to let everyone know about the latest music, events, and releases from the labels.

The ‘street team’ concept is common in the US and Europe but not widely used as a promotional tool in South Africa. Word of mouth is one of the most effective ways of generating buzz on the streets, which is after all where Hip Hop lives.

Pioneer Unit CEO Damian Stephens commented, “Street Pioneers is a great way for fans and supporters of SA Hip Hop to get actively involved in the movement, earn some cash and gain real-world music promotion experience.”

In return for promoting events, music and merchandise, Street Pioneer team members get a whole variety of incentives such as free entrance to shows, exclusive t-shirts and the opportunity to make money selling music CDs.

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Note to editors: Planetary Assault is the first major release from Cape Town-based independent label Pioneer Unit. The 21-track project was produced by label founder Dplanet (a hip hop veteran of more than 20 years and a pioneering name behind classic material by such SA urban music legends as Pro Kid, Ben Sharpa, Trusenz & Middle Finga). It features a total of 19 different MCs spitting in a combination of six of South Africa’s eleven official languages.

The artists featured on the project smashed down cultural, language and political barriers, as well as inter-crew rivalry, to come together and bring this vision to life.

Planetary Assault is released locally in association with cult Cape Town independent label African Dope Records and distributed nationally by Soul Candi distribution.

Make friends with Pioneer Unit: http://www.myspace.com/dplanetbeats
Join the Pioneer Unit Facebook group!: http://www.facebook.com/group.php?gid=2406867964
Visit www.pioneerunit.com for regular updates.

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Note to media: for more information, artist biogs, audio samples and other press opportunities, please contact Plus 1 Media Productions. E-mail: monsoon@p1mp.co.za. Call (021) 426-1623.
For label information, please contact Pioneer Unit. E-mail: dplanet001@gmail.com.
Call 083 658-8921.

For national distribution enquiries, please contact Soul Candi.
E-mail leyton@soulcandidistribution.co.za. Call: (011) 880 5662.

For global distribution and marketing enquiries, please contact dig.it.all music solutions. E-mail: dig@itall.co.za.